One of my website clients uses a third-party company to manage their extensive Pay Per Click (PPC) account. With a world-wide presence, knowing that the account is being watched and optimized for the best possible click-through rates is important. Although the monthly cost is high, the return on PPC investment hovers around 300%, meaning with every dollar the company spends on PPC ads, they get $3 back from what customers spend on their website. Not a bad return, and worth the monthly investment for the account management.
For smaller website owners who are looking for someone to help with their PPC campaigns but have little to no budget for paying an additional staff member or third party to manage the account, Trada might be a perfect solution.
According to David Ferguson, a Trada representative, Trada works by crowdsourcing experts to do the search marketing for you. Trada users determine what they are willing to pay per click for a result on their desired search terms, then a group of experts compete with each other to get the best click-through rates for the terms. One benefit of crowdsourcing experts for the campaigns is diverse strategies and constant optimization.
But the best part of the system for small business owners is that there is no cost to the user. The experts working on the account optimize the ads to get a lower cost than what has been bid for the keywords. If they are able to get a lower price per click, the ones working on the account keep the difference. Since the goal of the account manager is to get paid by best-optimizing the PPC account, businesses can be confident that their account is being looked after.
Trada allows business owners to stay within a set budget with no additional fees to a PPC account manager. Small businesses who are interested in fine-tuning their Pay Per Click campaigns should look at Trada as an option. See the Trada video below for more information, or visit www.Trada.com.