Many of my clients (much like me at first) see Twitter as a silly way to tell people that you are headed for a cup of coffee or going on a date with so-and-so.
But the internet is full of case studies and resources that explain how Twitter can be successfully used to create a mode of communication for your business in a way that your blog or Facebook can’t offer.
Based on good advice from other Twitter users, I started by creating an account and then researched others in my field who had many Twitter followers. I listened to what they were saying and how they were saying it.
When I decided that maybe Twitter was a good idea after all, it was a matter of learning how to tweet. This article by Michael Stelzner has a lot of information on how to use Twitter to help your business grow. Stelzner’s article has some great case studies on how power users are creating a dialogue using tweets.
Twitter is free, and creating a 140 character tweet that is helpful or thoughtful is how you use the resource to encourage interaction and be a part of the online community. If you are a business owner, you have something to say. You don’t have to sell on Twitter, you just have to be yourself in front of a much larger audience.